The group was formed on November 18, 2012, at the Survivor Series pay-per-view, when the debuting Ambrose, Reigns and Rollins interfered in the main event, a triple threat match between champion CM Punk, John Cena and Ryback for the WWE Championship. They powerbombed Ryback through the announce table, allowing Punk to pin Cena to win the match and retain his title. [1]
The group would reveal that it was called "The Shield" and vowed to rally against "injustice" in the WWE. Despite claiming that they were not working for CM Punk or Paul Heyman, over the next few weeks on both Raw and SmackDown they would routinely emerge from the crowd to attack Punk's adversaries such as Ryback, The Miz, Kane and Daniel Bryan, who had attempted to save Kane. They also attacked Randy Orton after he defeated Brad Maddox; Maddox was the referee who helped Punk defeat Ryback during their Hell in a Cell match for the WWE Championship. This led to a their first sanctioned fight at the upcoming TLC pay-per-view, facing Ryback andTeam Hell No (Kane and Bryan) in a Tables, Ladders, and Chairs match, which they won.[2][3][4][5][6]
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After TLC, despite continuing to attack Punk's and Maddox's adversaries in Ric Flair and Brodus Clay, the Shield soon expanded their ambushes to other faces, such as Tommy Dreamer, Ricardo Rodriguez and Sheamus.[7][8][9] The Shield's attacks were also used to write off wrestlers from television via injury angles, in the case of Randy Orton and Sin Cara, both of whom who were already suffering from legitimate injuries.[10][11]
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